SEO for an Online Store: Is it Necessary?

 Guest Post By Vern
Want to guest post too? See the requirements here
Selling online can be easy; whether on eBay, or quickly and easily with a do-it-yourself type of website. Just list your items, include a picture, and you’re in business. Unfortunately, it is also easy to forget that just like with any business, sellers need to consider the value of marketing if they want to succeed.
online store SEO for an Online Store: Is it Necessary?
Sure, you don’t have to market in order to sell on a site like eBay. Your items will still sell — probably. You can take advantage of eBay’s reputation — who hasn’t heard of eBay, after all? — and their standing with the search engines, and (more or less) rightly assume that if there are buyers on the site looking for what you sell, they are going to find you.
But…selling anywhere online is still a business, and just like any other business, you have to keep in mind your competition. There are many other sellers online with the exact same item as you have. So how do you set yourself apart? How you market yourself, of course.
All marketing is, is a way of presenting yourself so that YOU are the obvious choice, instead of your competitors. Internet blogs such as this one, or vendors and services available online, provide you with many tools to help you in this goal. For instance, professional (or close to professional) quality photos are one of the most powerful visual tools you have.
Many eCommerce do-it-yourself websites allows you a wide range of choices, from uploading your pictures into their system — allowing you options such as enlarged photos, zoom, and multiple photos to help sell your item — to using another service to host your photos and embed them in your item description. Templates can also be used to make your item description more visually appealing.

thumbs+up SEO for an Online Store: Is it Necessary?
All too often, however, eCommerce sellers overlook one of the most important tools at their disposal: their content. Both your store’s pages and your item descriptions should be search engine optimized, for several reasons:
  • Using relevant keywords in your description ensures that buyers will be more likely to find you when they do a search from any page on eBay’s website.
  • SEO item descriptions will make your items more likely to be picked up by the search engines and shopping directories, making you more visible to buyers who begin their search anywhere on the web.
  • Well-written SEO content in your store’s pages will help your store to rank higher with the search engines.
As you can see, SEO content can have a lot of value. Not only do well-written item descriptions and store pages present a more professional image to buyers — giving the impression of a real store rather than someone selling out of their garage — but they also are more likely to pull in keyword searches from the search engines, dramatically increasing your chances of selling your items, and even causing your final bid prices to be higher than your competitors’.
Here are a few quick suggestions for how to use SEO to your advantage in selling your wares online:
  • Titles and subtitles – Because search engines utilize meta titles and descriptions, your titles should always have the most important (i.e., most searched for) keywords in them. The title doesn’t offer much space, which is why sites like eBay started giving you the option to use a subtitle. On a website, these spaces are heading tags, so be sure to use them when giving emphasis or a short description of a product. 
  • Item descriptions - Item descriptions should always be well written and SEO optimized. Use the keyword phrases buyers use when searching for items like yours, even if this means doing a little research to identify what phrases are most often searched for. Also, when you embed photographs in your description, use HTML image tags to include a title and alternate text for each picture. Be sure to use your primary keywords in these tags.
  • Homepages - As an online store owner, you get several pages that you can fill with your own content. Make sure these pages are optimized to pick up searches for the kinds of items you sell. For instance, if you specialize in antiques or collectibles, use related keywords in your content.
  • Guides and reviews – Write buyers guides to feature on your website. These are not only useful for your site visitors, but are helpful for SEO purposes as well.
Don’t overlook the role good content plays in marketing your online store!
About the Author: Vern is a writer and avid online blogger. He often finds himself writing about internet marketing, eCommerce web design, as well as eBay shop design.
If you have any questions, please ask them in the comments!
Edwin.thumbnail SEO for an Online Store: Is it Necessary?

About the author

Edwin is a blogger, and a avid tech enthusiast. He loves teaching his readers cool internet and computer tips.

Related posts:

  1. Free Online Tools for SEO
  2. How To Use Google To Tap Into Keyword Gold
  3. Unique Traffic Generation Methods That Work!
  4. Search Engines Watch My Back
Twitter


Download "Secret Google Tricks"

Learn the secret hidden Google search tricks you can use today. These tricks are not know by many, learn what they are today!
Enter your name and email address below and get access to the guide instantly!
First Name:      Email Address:

13 Responses to “SEO for an Online Store: Is it Necessary?”

  1. Great post, Vern. (And thanks Edwin for publishing it!)

    I've never had an online store before, but these are great tips to keep in mind in case I ever do start.

    Thanks!
    My recent post 7 Major Lessons in Blog Advertising from Technorati’s Top 20 Blogs

    []

  2. Thanks for the kind words Tristan. Vern really did write an awesome post.

    Thank you for commenting!

    []

  3. Really a wonderful article, Vem. I have many clients who always doubt about the SEO for their online stores. Well I have convinced them in the past but if I get the same query from one of my client, I will surely show this article to them. Thanks for sharing.
    My recent post Top Tips To Effectively Market your Business Online

    []

  4. Hey Vern, and Edwin!
    Great post, and I can tell you first hand that this works! I have pages of Amazon optimized content and I am getting so many hits from product related keywords, simply because they are in the title, description, and subsequent reviews.
    Gotta love SEO :)
    My recent post Niche Site Challenge- Update and Traffic Report

    []

  5. Awesome post man! Thanks a lot for sharing. Have fun.

    []

  6. Thanks Sathish for the kind words :)

    []

  7. Yep SEO does rock, more people need to start using it. They are wasting valuable traffic that could be hitting their site.

    []

  8. Your welcome, thanks for commenting Samuel :)

    []

  9. Put simple, what do you have to lose? If your not investing a lot of money in seo then i always think its good to give it a shot, especially if it brings in more targeted traffic.
    My recent post The irony of being a typical blogger

    []

  10. Exactly, the more you put in the more you are going to get out

    Thanks for commenting Peter :)

    []

  11. Paul Garden Reply 18. Dec, 2010 at 1:06 AM

    I am thinking of setting up an online store and these tips will come in handy.
    My recent post How to create a Bird Sanctuary in your Garden

    []

  12. Cool, tell me how it goes

    []

  13. James May from Bet on Birmingham city 10. Jun, 2011 at 9:48 AM

    Hey Edwin,
    Well written, the points discussed is very much relevant. The first time I learned some basics about running an online store was from one of my folks and even then, it sounded pretty interesting. Just like running a site or a blog even online stores needs to stay updated and optimized to remain result oriented.

    []